Rimmel Exaggerate Undercover Shadow Primer | $4.99 | Link
So this is the first review post I have done in a long time! I recently ran out of my ELF Primer and went to the store to pick up another one but I spotted this primer in the Rimmel section at Target. The packaging that this primer came in stated that it was a new product, so I was super excited to see another drugstore brand come out with a eyeshadow primer.
This primer claims to "prevents creasing, maximizes and intensifies the color of your eyeshadow, and extends its wear by up to 7 hours." I have worn this under my eyeshadows all week and noticed creasing in about 6 hours, but I have oily lids, so that is to be expected. The primer has a doe-foot applicator, like many primers, and blends to be clear on the lids. It has a somewhat silicone-like consistency and is very easy to work with. It also did not irritate my eyelids.
This has quickly become a staple in my everyday makeup routine and I can see myself purchasing this again in the future. I also think the primer has a great price point at $4.99. It is very affordable, unlike some high end primers that cost upwards of $30 dollars! I would definitely recommend this primer!